Legends Bank | New Midtown Branch Rocks Music Row
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Legends Bank’s New Midtown Office “Rocks” Music Row
Legends Bank, headquartered in Clarksville, TN has engaged LEVEL5 to complete its new Midtown Office located on Music Row in Nashville. The new space redefines the customer experience for the Bank and enhances the Bank’s commercial opportunities.
“We are very excited to be able to create and implement this project for the Bank,” said Michael Bryan, Regional Director for LEVEL5. “The team at Legends Bank is completely changing the way they serve their community and customers through this new office.”
The project began with the Bank’s need to expand its loan production office to a full-service branch, and overall presence in Nashville. The Bank chose the former Fender Guitar space on Music Row that was recently rebuilt as its new center-piece for the Nashville Market. The commercial lending consolidation is key to the Bank’s push in Nashville for market share. Furthermore, the new branch concept in the space is the Bank’s first move toward non-traditional banking.
“Customers have more options than ever for doing their banking, but physical locations still serve an important function, facilitating relationships and reinforcing our brand”, said Tommy Bates, President and COO of Legends Bank. “We chose LEVEL5 for our Midtown Office because they understand customer experience, new banking strategies, and are experts in bringing together all of the components in the design-build of financial facilities.”
The branch portion of the Midtown Office moves away from traditional, teller line banking in exchange for teller pods. The pods free up the Bank’s staff to engage with their Nashville customers in a personal, face-to-face environment, and enable the Bank’s front-line team to be more efficient and productive.
The design of the space is complete and construction has begun. The Midtown office will open in early fall, and the Bank is planning a grand opening once complete to unveil this new office to the Nashville community.