In some instances, a business case is needed to complete an institution’s analysis of a prospective branch site. In such instances, the Branch Snapshot can be augmented by a Branch Proforma – an abbreviated balance sheet and income statement – that illustrate the likely performance of a branch based on the information provided by the Branch Snapshot.
The information used in this expanded analysis includes:
- Population, Growth, Income, Home Values, Market Potential Index, Household Profiles
- Business Data
- Businesses by Type, Employment by Type
- Deposits, Growth, Market Share Leaders
- Balance Sheet and Income Statement at the Branch Level