Millennials and the Branch: Strange Bedfellows

How do financial institutions connect with Millennials? Answer: A marriage of Science and Art Earlier this year, shock waves were sent through the financial industry as study after study echoed the same message – Millennials highly value the branch. Though millennials and all consumers look digital-first for connection from their bank and credit union of […]

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Close my branch? That’s fine, I’ll Choose Another!

Consumers are deciding the value of the branch. When it comes to the longevity and value of branches, opinions really do vary. Depending on our own stories, experiences, communities and allegiances, the branch’s importance will ebb and flow. However, when we look at evidence, the opinions fade and the demands of consumers ring loud and clear. […]

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Business Case for Branching in a FinTech World

Business Case

Consumers strongly desire branches. Doing it well drives performance. Measuring is key for improvement.  In today’s consumer-centric world, change is constant. In fact, the only thing that doesn’t change is change. However, if we can quantify the change, then we can measure, and improve. If you build it, they may not come. The world of branch […]

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Return on Investment for Branching

Is the deck stacked against the physical branch? Priorities, priorities. A recent study released by the Financial Brand revealed the top priorities for financial institution (FI) marketers. In order of priority: 1) Increase Wallet Share, 2) Increase Loan Growth and 3) Acquire New Customers. Given the branch has historically been a dominant tool in the FI […]

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