Hoosier Heartland Transformation in the Branch and Back Office

Hoosier Heartland State Bank Investing in the Future

Crawfordsville, IN – Hoosier Heartland State Bank has announced today a partnership with Atlanta-based LEVEL5 to transform its main branch and develop a new operations center.

Trey Etcheson, CEO of Hoosier Heartland stated, “We are excited to see these two important projects come to life. The investment we are making in these buildings signify our continued growth, and reinforces our commitment to serving our customers and the community.”

“Our Crawfordsville South Office is getting a dramatic, new exterior and the branch is being transformed to something that is brand new for our area. We engaged LEVEL5 because they understand the benefits and nuances of transforming our Bank’s customer experience in the branch and back office to better meet the needs of a growing customer base.”

  • Branch Exterior

The branch transformation continues the growing trend in banking toward technology automation and optimizing the customer experience. Instead of traditional teller lines, the branch will embrace an open retail environment. The branch’s function and experience are designed to enable staff to dive deeper into building and growing relationships.

Brad Monts, the Bank’s President said, “The new operation’s center adjacent to our  Crawfordsville South Branch will solve several challenges for our Bank. First, the additional space will allow our company to grow headcount to support our long-term plans. Second, the exterior renovations and branding will allow our company to better differentiate itself.”

Brad Eller, CEO for LEVEL5 stated, “The Bank needed a solution that developed a new branch concept, and addressed its long-term back office needs. These two projects provide the complete experience Hoosier Heartland wanted for their customers and staff.”

Brad Monts added, “We chose LEVEL5 as our partner because of the value they bring to the complete design-build process. Few firms in the country can study markets, address headcount, procure real estate, design and construct facilities like their team.”

To learn how we can help you change your experience in the branch or back office, contact us today:

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