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CDs: The Repricing Risk No One Is Talking About

Jan 13, 2026Strategy

In 2023, banks moved aggressively into certificates of deposit (CDs) as a practical response to one of the fastest rate increases in decades. Deposits surged 24% in a single quarter, not because CDs became a preferred long-term strategy, but because they were immediately deployable, easy to price, and simple to execute.

Today, more than 13% of total industry deposits are tied up in CDs scheduled to reprice within the next 12 months. As rates begin to shift, the concentration and timing of those maturities warrant a closer look.

Falling Rates Don’t Automatically Help Earnings

There’s a common assumption that when rates fall, margin pressure naturally eases. In reality, that relief doesn’t always materialize—particularly for institutions that leaned heavily on CDs during the rate run-up.

As CDs come up for renewal, they’ll likely reset at lower rates while returns on loans may still be drifting down. Instead of improving margins, that combination can put pressure on earnings just when relief was expected. What looked like disciplined funding in a rising-rate environment can quietly become a headwind as rates decline.


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Short-term CDs also reduce flexibility in ways that aren’t always obvious upfront. When a large share of deposits matures within a narrow window, options shrink. If liquidity tightens, credit conditions change, or loan demand shifts unexpectedly, institutions may find themselves managing rollover decisions at exactly the wrong time.

Lower rates don’t guarantee stability on the deposit side either. Many CD holders are rate-sensitive by nature, and competition for deposits rarely disappears simply because yields decline. Even in a falling-rate environment, institutions may still need to defend balances with pricing or promotions, diluting much of the expected benefit of repricing.

What to Do Now While You Still Have Time

The institutions best positioned for 2026 are modeling CD rollovers now, stress-testing funding mixes, and gradually diversifying their deposit composition. They’re calibrating. Not reacting.

The risk isn’t having CDs on the balance sheet. It’s realizing too late that they dominate it. Planning ahead turns a quiet vulnerability into a manageable decision—and preserves flexibility when it matters most.