By now, it’s clear the future of branching isn’t about how much space you can claim—it’s about how smart you can be with every square foot.
Microbranches and satellite locations are reshaping how credit unions plan for long-term growth. With footprints typically under 1,500 square feet, these compact branches are proving that bigger isn’t always better. In fact, when based on a data-driven strategy and curated with purpose, smaller can be significantly more powerful.
Let’s break it down.
A microbranch isn’t just a mini version of a traditional branch. It’s a precision-built, high-impact space that’s lean by design. Each location combines carefully selected, efficiency-enhancing technology with universal bankers trained to deliver both advisory and transactional support.
Think of it as the financial equivalent of a boutique hotel: personal, effective, and built to serve. And with flexible layouts and integrated ITMs, microbranches can deliver 80% of the functionality of a full-service branch at a fraction of the cost.
Satellite branches, on the other hand, extend your flagship’s brand into strategic submarkets. They mirror the feel of the flagship branch, with subtle shifts like streamlined services and carefully selected tech solutions that support advisory experiences. The result is a consistent member journey that expands your reach and relevance in key markets.
