SPC Credit Union Introduces New Branch Approach to Florence
LEVEL5 recently celebrated the grand opening for SPC Credit Union’s New Florence Branch. The branch is the Credit Union’s first opportunity to introduce a retail-focused approach to banking for its membership and community.
Linda Weatherford, President and CEO stated, “We are excited about what we’ve accomplish in this branch. Our focus was first to create a branch that is warm and inviting, so we could introduce a new approach to branching. In Florence, the demographics skew younger, so we wanted to create an experience that would appeal to them through the use of design elements, branding and technology.”
The Florence Branch (shown below) is a departure from traditional banking. Instead a of a teller line, the Credit Union choose to deploy a pod environment. By eliminating physical barriers, the Credit Union is creating more opportunities for face-to-face conversation with its consumers. The Credit Union’s brand message of “Banking with a Heart” is layered throughout the experience.
Mrs. Weatherford continued, “We believe that nothing replaces sitting down with a member to establish trust. The value of LEVEL5 is their team truly understands what works in the design-build of branches. Their team brought together all the design, branding, technology and training (with the construction), so that we can embrace branching for the future.”